For one of the leading co-working & office space providers we developed claim, naming, logo, color scheme, guidance system & event communication.

Pro-Active communication for an interactive event

With eye-catching motifs, the campaign presents what the Workplace Festival "The New Where" is all about: creativity, encounters and innovative power. The brand communication conveys the values of the New Work pioneer in a progressive concept. Naming, claim, color and shape concept, key visual as well as various digital and analog tools - from banners to the guidance system toolbox - contributed significantly to the success of the event.