Concept and development of a wayfinding system / signaletic – and a claim & key visual for »sustainability«
symbiosis of brand identity & wayfinding
Bründl Sports has been shaping skiing and mountain sports in Austria for more than 65 years. We have enjoyed a long-standing partnership with the family-owned company, which has seen the development of much acclaimed magazine projects as well as design in space, advertising installations and more. Of course, we were also involved in the expansion of the flagship store in Kaprun.
In addition to room graphics on various themes and the signage system, we created the sustainability brand "Be Green" and the associated slogan "Save the Magic". A charming integration into the brand world of one of the largest sports retailers in the Alps, whose "Magic Moments" have long been known.