Our consulting services highlight, support, and strengthen your brand's communication with employees, customers, and stakeholders. We support you in change processes: branding, design, corporate language, digitalization.

A brand is an organ in the organism of a market made up of people and the environment.
Data shows that changing existing behaviors and overlooked paradigms not only defuse your processes, but also accelerate them. Opportunities are expanded, and decisions are made more easily and quickly.

Anchor points: 1) (How) do you communicate with each other? 2) (How) do you deal with corporate identity and design across teams? 3) (How) do “sales representatives” present the brand coherently?

Your brand is what people in the market say about your company and how they feel about it. Brand identity is created when these feelings match those that your company sends out into the market. This includes: How do our employees talk about our company and the working atmosphere? What is the corporate and communication culture like? ...

Some of this can be seen. We can find opinions about employers on platforms such as Kununu or Glassdoor. The internal brand image is reflected, for example, in the use of corporate design and digital presentations by sales representatives. The more consistent the results, opinions, values, and keywords, the more “branded” the company is.

Our consulting services analyze your branding and values. We advise and empower you, your team, and your language (visual and textual) on the path to an internal brand image on an equal footing.

The following will be achieved:
— Internal processes contextualized
— Tensions and “weak alternatives” reduced
— Position and opposition made agile
— Perspectives and possibilities expanded
— Decisions accelerated
— Language and design branded
— Follow-up costs reduced through revisions
— Employee identification increased
— Processes digitally automated where necessary