expertise

A CD is like an algorithm. It must be able to respond and act across technologies and media. Regulated enough to be recognizable; open enough to be able to break the rules. A future-proof CD is a guide to traveling the world with Homebase.

Guidance systems are part of object and brand communication: externally and internally. Here, too, identity is felt; here, too, new technology plays a role. Architecture, interior design, and brand identity—function, form, identity, and meaning are woven together to form a story.

SEO, AI, prompts—language is becoming increasingly important. Keywords and corporate language are just as important as key visuals and corporate design. Language is identity: clear and open—predictable and playful at the same time.

In brand communication, hardly anything has changed more than marketing. The sender/receiver model is outdated. Everyone is sending: social media, blogs, “likes,” etc. Publishing, editorial design, and PR must be duplex-capable and dialogical. They must expect unpredictability.

The rise of virtual space also demands brand identity that can be experienced in real space. Navigation, branding, duties, and optional extras merge in new work and visitor/user experiences. The workspace is a living environment. It must inspire and be enjoyable.

Space is not an empty container. It moves with us. It interacts holistically and makes experiences possible. We curate space as interaction for visitors and customers through communication—dynamic, emotional, far beyond mere function and technology. Phygital experiences: physical and digital.

Corporate communication means: a) fixed values are noticeable across all media; b) communication adapts to the media: prompts, text, design, social media, press, employees, products ... This is how communication can surprise. We give your values structure and context “Aha.”

From virtual tours for real estate projects to static logos and messages brought to life through animation: communication predominantly begins on the computer in absentia. What moves there—moves people.

Experience as a Service: from events to websites, from image films to social media—we give your ideas that special touch: whether press releases, websites, individual campaigns in print, web, or social media... we harness the potential of your wishes and your customers.