Corporate language – feel who is speaking: Communication in the market must convey values. – Web, AI, prompts, variables: a language of values is becoming increasingly crucial.

Traditional corporate communications originate from a market with regulated resources and channels. Messages were elaborately printed, had broadcast slots, and were sent directly to the target audience whenever possible. They were read because distribution channels placed them on desks and kitchen tables or broadcast them on family sofas via television.

A brand was first seen (corporate design), then read. Brand fonts and colors polarized the content through “brand follows form.”

The web and social media have turned branding on its head. Today, people read or listen first, then see. Texts follow the system fonts of the respective platforms, and visual brand identity is largely determined by external factors.

Work with us to systematize your corporate language: your guidelines, values, and corporate identity.

— CL improves awareness and understanding of communication values and goals

— CL programs with “Controlled Source Language” can be fed and automatically “brand” outgoing communications: no matter where, no matter who writes – this saves time and money

— Recognizable language creates authenticity and stimulates playful variety

— Employees who work with CL strengthen their sense of brand character

— CL enables fast and brand-appropriate responses