“Public relations isn't what it used to be either.” – Thank goodness! ... We bring companies, brands, and real estate into the new game of dialogical relations.

On the one hand, PR is becoming easier: a) act and react faster, b) reach more people with less effort. On the other hand, it is becoming more complicated: more possibilities require a sharper focus, quick decision-making, and courage.

If you want to communicate with people, you have to act and react with people. This requires “as usual” here – (click) – an apostrophe there – (click) – “Hello, everyone” somewhere else – (click) – suddenly you're on a first-name basis with strangers. If you don't (click) and switch gears here, you'll quickly lose time and space for public relations work that is supposed to convey not only quantity but also content and identity.

Our editors specialize in – (click) – and switching gears. We know markets and channels, have the courage of the outsider, and help you use space, time, and manpower strategically.

Spectrum:
Strategic Communication, Online & Social Media Communication, Media Relations, Community Relations, Internal Communication

We speak both the language of public service:
— Tenders
— Press releases
— Real estate communications
…

and the language of the brand world:
— Image brochures
— Yearbooks
— Naming & claims
— Storytelling
…