Spatial rhetoric & worlds of experience, or in short: phygital scenarios

“Phygital” is neither a Greek technical term for a plant nor a word from Star Wars. It is a fusion of ‘physical’ and “digital.” The term is not ours. It comes from tomorrow's market. Phygital merges things, behavior, presence, and absence through communication. Geographical, physical, and technological barriers are overcome, and communication becomes a virtual, experiential brand world space.

There are two scenarios for these world spaces:

1. To create them, we must work closely with interior designers, architects, and brands—right from the start.

2. Dialogue helps to connect existing spaces and interior design as a world: What is possible? What is too much? What would be necessary?

Goal: To connect the physical space with active and interactive brand communication – barrier-free! And: To connect physical barriers within the space (walls, tables, cabinets, etc.) and overcome local distances. Means: visual and contextual rhetoric, images, text, behavior, technology.

Together with you, we create financially viable concepts that take into account your manpower, time, maintenance, and market segment.

— Brand Space
— Retail
— Architecture
— Exhibition
— Office
— Public Space
— Trade Fair
— Event