Virtual animation sets the tone: from virtual tours for real estate projects to static logos and messages, animation brings things to life. Communication mostly begins on the computer. What moves there—moves people.

At a time when we are reading less and less of the ever-increasing amount of text, animations are to receptiveness what influencers are to brands.

An animation appears more natural than a still image or text because it allows for personal interpretation: only humor and poetry can keep up here. Animations activate viewers. The unspoken can be guessed at, gaps can be filled independently. This makes viewers active participants in the message.

Animations are always the better choice when emotions need to be created and walls of text need to be avoided.

Expensive? Only when animation is viewed in isolation. In context, it is more far-reaching, more diverse, and more durable. It is unbeatable in social media. As a building block for brand identity, it is often a must.

— Emotionalization

— Storytelling

— Courage, creativity, open-mindedness

— Zeitgeist, lightness, eye level

— More far-reaching and sustainable effect than text (depending on the target group)

— More clicks and likes: Animations are the best ambassadors on social media