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Bründl Sports

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project:Concept and development of a guidance system / spatial graphics / claims & key visuals for “sustainability”

client:Bründl Sports / Austria

location:Bründl Sports Flagshipstore, Nikolaus-Gassner-Straße 4, 5710 Kaprun

Brand identity & guidance system combined

Bründl Sports has been shaping skiing and mountain sports in Austria for more than 65 years. We have enjoyed a long-standing partnership with this family-owned company, during which we have developed highly acclaimed magazine projects as well as interior design, advertising installations, and more. It goes without saying that we were also involved in the expansion of the flagship store in Kaprun.

In addition to room graphics on various topics and the signage system, the main results were
the sustainability brand “Be Green” and the accompanying slogan “Save the Magic.”
A charming integration into the brand world of one of the largest sports retailers in the Alps, whose “Magic Moments” have long been well known.