Eco Schulte – Corporate Language

ECO Schulte - traditional company from Menden - contacted our communications agency typenraum. The task: "Brand profile for the new subsidiary, Randi."

Randi is an established Scandinavian brand for door handles, building hardware and sanitary fittings since 1878. Its qualities of timeless, Scandinavian design aesthetics complement the repertoire of door system specialist ECO Schulte. This claim to design and aesthetics was to be communicated specifically to architects

We started our analysis. Our recommendation: to profile the Randi brand not only in the target group of architects. Randi should also strengthen the identity of the ECO Schulte brand. After all, this strengthening was the central reason for the affiliation with the ECO Schulte brand world.

The original briefing to give a segment of ECO Schulte a profile turned into the challenge of helping the overall brand to become a greater whole.A joint workshop answered the question "What actually is the identity of ECO Schulte?". The formal question of a design profile became a structural question of overall identity. So instead of creating a patchwork of two brand profiles that are only connected in terms of corporate law, we integrated both into a common value system through communication: a corporate language for the overall ECO Schulte brand that creates identity.

Based on this overall communication, the Randi brand and ECO Schulte were united to form a new USP: a larger, authentic whole. An added value, in line with ECO Schulte's long-standing brand promise:

"The sum is more than the number of parts. "