Euroshop Düsseldorf exhibition booth

After three years of uncertainty, the international retail scene met again this year at EuroShop in Düsseldorf, the world's leading trade fair for retail. The trade fair presentation by blocher partners and blocher partners sens, together with their cooperation partner MuSe Content, a full-service agency in the field of in-store multimedia from Hamburg, transported visitors to the digital world with large screens in the Designers' Village and answered the question of how analog and digital come together.

The trade fair presentation was developed in collaboration with the communications agency typenraum. The prefabricated stand was broken down into individual areas to create an open communication space. Reinforced by the reflective floor surface, the different areas appear to interact with each other. Instead of a static shell, the designers have created an active, dynamic space in which everything references and connects with everything else.

Like an altar, the central block in the middle forms the pulsating heart of the exhibition stand; equipped with QR codes, it creates a link between the analog and digital worlds. Insights into the office's working methods and retail expertise were provided not only in personal exchanges at the exhibition stand, but also in specialist presentations by experts from the company.