Communication and guidance system for the Jaguar showroom, India

Blocher partners developed a showroom for international bathroom outfitter Jaquar that is much more than just a product presentation. Spread over seven floors, it offers customers, specialist planners, and contractors a “discovery room” for high-quality bathroom solutions.

The three product lines—Esco, Jaquar, and Artize—were staged. To this end, we developed a communication system to highlight the differences and distinguish and explain the products: font, color, typography, composition, positioning.

A small manual was developed for this purpose—for complete flexibility. Because flexibility is the basic principle of interior design. Three lines, three quality levels. Communication plays its part and supports the unifying difference.