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Leik Corporate Design

project:Naming / Branding / Corporate Design

client:LEIK GmbH

location:Airport Business Center 4, Rita-Maiburg-Straße 40, Filderstadt

A brave new brand

Following a successful pitch, the communications experts at typenraum developed a name, logo, and corporate design for the merger of two companies in the office and commercial interior design sector: Leonhard from Stuttgart and Kist from Offenburg. The logo features the first letters of both companies facing each other.

The design opens up a wide range of possibilities for using the brand in a modular and variable way — whether for office supplies, truck tarpaulins, or clothing. Employees were involved in the process from the outset via an anonymous questionnaire.