Möbel Rieger Heilbronn

In the run-up to the new opening in Heilbronn—the seventh furniture store of the family-owned company, with which typenraum had already collaborated successfully on several occasions—various communication measures were to be implemented.

Based on the corporate design created by typenraum, a press release was drafted for the topping-out ceremony that stood out from the crowd in terms of form, content, and design, attracting considerable attention. The corporate publishing expertise came into play in the creation of an eight-page employee recruitment brochure—from the concept and editorial content to the graphic design. The publishing collaboration continued with an image brochure. The agency's versatility was demonstrated in the conception and creation of digital perimeter advertising for the VfB Stuttgart stadium, which showcases club partner Möbel Rieger with a “home advantage.” In the run-up to the opening of the furniture store, buses in Heilbronn advertised the new opening, with the creative direction also coming from typenraum. A press campaign that combined larger and smaller initiatives ensured a strong media presence.